Sales and Marketing issues of client
Phase I
- Introduction of new services
- Introduction of old services to a larger group of buyers
- Combination of old and new services
Meet with seven to ten potential clients over a two-three month period. Describe present services and introduce potential
new service. One-three meetings scheduled on one day over the period.
Retainer fee for introductions. Commission of 10-15% for a period of two years after the introduction.
- Well formulated list of services by client
- Interaction with client on who might purchase service
- Review and approval of presentation material (i.e. business card, brochure, etc)
- Contact potential buyers
- Meetings with potential buyers by GCS/JBC and client
- Thank you notes sent to buyer after the meeting
- Document results of meetings
Meeting with client to review and discuss Phase I results:
- Did you meet the right people and decision makers?
- What do you want to sell as we move forward?
What information has been requested that will carry into Phase II?